Privacy Policy

Last Updated: July 6, 2026

1. Introduction

Welcome to Eastern Wave Creations ("we," "our," or "us"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website easternwavecreations.co.za, including any other media form, media channel, mobile website, or mobile application related or connected thereto.

We comply with applicable privacy regulations, including the Protection of Personal Information Act (POPIA) in South Africa, the General Data Protection Regulation (GDPR), and compliance standards required by advertising networks including Meta Platforms, Inc. (Facebook Ads & Pixel).

2. Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

Personal Data

Personally identifiable information, such as your name, email address, and project requirements, that you voluntarily give to us when you choose to submit a project brief through our contact form.

Derivative & Tracking Data (Meta Pixel & Cookies)

Information our servers automatically collect when you access the Site, such as your IP address, browser type, operating system, access times, and the pages you viewed.

We use tracking tools, including the Meta Pixel (Facebook Pixel), to track visitor behavior. This helps us measure the effectiveness of our advertising, optimize our ad campaigns, build targeted audiences for Meta ads, and remarket to visitors who have interacted with our website. This data is collected and sent to Meta in accordance with Meta's Business Tools Terms.

3. How We Use Your Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Site to:

  • Respond to your project briefs, questions, and inquiries.
  • Deliver targeted advertisements, remarketing campaigns, and promotional offers on Meta platforms (Facebook and Instagram).
  • Analyze website usage and trends to improve user experience.
  • Increase the efficiency and operation of our Site.
  • Comply with legal obligations under POPIA and GDPR.

4. Disclosure of Your Information

We do not sell, rent, or trade your personal information. We may share information we have collected about you in certain situations. Your information may be disclosed as follows:

  • By Law or to Protect Rights: If we believe the release of information about you is necessary to respond to legal process.
  • Third-Party Service Providers: We may share your data with third-party vendors who perform services for us or on our behalf, including data analysis, email delivery, and hosting services.
  • Advertising Partners (Meta): We share hashed tracking data with Meta to optimize advertising delivery. Meta processes this data according to their own Data Policy.

5. Cookies and Tracking Technologies

We may use cookies, web beacons, tracking pixels, and other tracking technologies on the Site to help customize the Site and improve your experience. You can choose to disable cookies through your individual browser settings, though this may impact your ability to use certain features of the Site.

6. Security of Your Information

We use administrative, technical, and physical security measures to help protect your personal information. Because our frontend is built using a secure headless architecture with no live connection to an active relational SQL database on the server side, typical database security vulnerabilities are eliminated. However, please be aware that no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against intercept.

7. Your Rights (POPIA / GDPR)

Under POPIA and GDPR, you have the right to:

  • Access the personal information we hold about you.
  • Request the correction or deletion of your personal data.
  • Object to or restrict the processing of your personal information.
  • Withdraw your consent to data tracking and communications at any time.

To exercise any of these rights, please contact us using the information below.

8. Contact Us

If you have questions or comments about this Privacy Policy, please contact us at:

Email: info@easternwavecreations.co.za